{
“title”: “About Us”,
“content”: [
{
“title”: “DANGER JONES is an innovative brand full of good vibes, blending hair color, fashion, and lifestyle.”,
“content”: “What makes us unique are our values: a belief system that guides us and a set of ideals that defines us.”
},
{
“title”: “DANGER JONES CREATES WONDERS”,
“content”: “We create things we’re passionate about. We love hair, so we created a global hair color company. We love fashion, so we created a clothing line. We love cinema and music, and we’re producing a documentary about Rock!\n\nDanger Jones is an innovative brand full of good vibes, blending hair color, fashion, and lifestyle. What makes us unique are our values: a value system that guides us and a set of ideals that defines us.”
},
{
“title”: “DANGER JONES HAS A MISSION”,
“content”: “We launched our hair color brand in April 2023, and in less than a year, we’re already present in 27 countries, thanks to the most important global distributors. Danger Jones was founded by David and Alexis Thurston, who brought together a creative team of people united by a mission.\n\nWhat is our mission? To demonstrate that there’s a better way for a brand to operate in the beauty industry, and a more authentic approach to collaborating with the hairstylist community. Much of our team has spent their careers working in hair salons.”
},
{
“title”: “DANGER JONES IS A COMMUNITY”,
“content”: “We’re not just creators of a community, we’re actively part of it. We exist to co-create with artists. In fact, last year we collaborated with 101 different artists, often inviting them to our Los Angeles headquarters to shoot videos together. We also organize events throughout the year to bring the Danger Jones community together. We believe our community enriches our brand, and we’re committed to improving the lives and careers of our hairstylists.”
},
{
“title”: “DANGER JONES IS A CREATIVE BRAND”,
“content”: “The coloring companies that came before us focused on a single specialization: blondes or vivid colors. At Danger Jones, we’ve created something new. We believe that both blonde and creative colors are beautiful art forms. Moreover, we’re convinced that artists, regardless of their style, can learn from each other, finding inspiration in both our differences and our shared love for creative expression.\n\nUltimately, Danger Jones is a fusion of genres and styles, and that’s what makes us unique. We’re not just a blonde brand, nor just a vivid color brand. Danger Jones is a creative brand. Join our community!”
}
]
}