{
“glossTonersWithBonder”: {
“image”: “/images/gloss-toner_header_bg.png”,
“title”: “What makes our gloss toners different?”,
“bulletPoints”: [
{
“title”: “The consistency”,
“content”: “Our exclusive creamy consistency makes application and control easier, without sacrificing the vibrancy and shine of the pigments. This consistency makes it possible to mix two colors seamlessly, without demarcation lines, every time. It also eliminates the worry of the color dripping into unwanted areas.”
},
{
“title”: “Bonder”,
“content”: “All our Gloss Toner colors contain a bonding agent (bonder). This plant-based vegan bonder protects and strengthens the hair and reduces breakage.”
},
{
“title”: “Non-drying”,
“content”: “Our conditioning formula doesn’t leave hair dry and brittle like other liquid toners can. It also makes it easier to comb through the hair during application, leaving a conditioned and slightly reflective finish.”
}
],
“horizontalElements”: [
{
“title”: “Vegan keratin (bonder)”,
“content”: “Plant-based protein. Reduces hair breakage, protects, penetrates deeply for long-lasting strength.”
},
{
“title”: “Chia oil”,
“content”: “Protects color from fading, offers shine and gives hair a silky soft feel.”
},
{
“title”: “Apple cider vinegar”,
“content”: “Helps regenerate the natural shine of hair. An ancient remedy for hair care and beauty and an old hairdresser’s trick.”
}
],
“iconElements”: [
{
“title”: “cruelty-free”,
“icon”: “/images/acf.svg”
},
{
“title”: “vegan”,
“icon”: “/images/vegan.svg”
},
{
“title”: “ACIDIC pH”,
“icon”: “/images/acidic.svg”
}
],
“swatchChart”: {
“title”: “swatch chart”,
“buttonText”: “Download”,
“buttonLink”: “https://cdn.prod.website-files.com/633c621cd5457a388ec525d7/66ecb74e8a58f8d7617f44a2_GlossToners_SwatchChart_FullSeries_Webflow_11x17.jpg”
},
“howToUse”: {
“title”: “how to use”,
“videoId”: “1htIGQ4FMDI”,
“steps”: [
{
“content”: “In a non-metallic bowl, mix 1:1 (gloss toner: gloss toner developer)”
},
{
“content”: “Apply to damp or dry hair”
},
{
“content”: “Process at room temperature for 3-10 minutes.”
},
{
“content”: “Rinse thoroughly and proceed to shampoo.”
}
]
},
“usageMethods”: {
“title”: “usage method”,
“items”: [
{
“content”: “Root toning and darkening”
},
{
“content”: “Coverage of white/grey hair”
},
{
“content”: “Color correction services”
},
{
“content”: “Hair preparation before applying semi-permanent color”
},
{
“content”: “Adding shine and conditioning to natural hair or after a permanent color service”
}
]
},
“downloadButtons”: [
{
“text”: “download digital swatch chart >”,
“link”: “https://cdn.prod.website-files.com/633c621cd5457a388ec525d7/66ecb74e8a58f8d7617f44a2_GlossToners_SwatchChart_FullSeries_Webflow_11x17.jpg”
}
],
“faqs”: [
{
“question”: “Are these colors acidic?”,
“answer”: “Yes, it’s a zero-lift formula with an acidic pH (average 6.7 pH).”
},
{
“question”: “Are Gloss Toner colors progressive?”,
“answer”: “No. Our Gloss Toners are not progressive, meaning they don’t become darker if left on longer than the standard processing time.”
},
{
“question”: “Can I apply Gloss Toners over Danger Jones semi-permanent colors?”,
“answer”: “We don’t recommend it as it could compromise the semi-permanent color and its longevity. It’s better to tone first with our gloss toners and then apply our semi-permanent colors.”
},
{
“question”: “Can I apply Gloss Toners after a permanent color service?”,
“answer”: “Yes, it’s the perfect way to add shine, tone, and condition to hair after a permanent color service.”
},
{
“question”: “Can I mix Gloss Toner colors to create a different shade?”,
“answer”: “Yes, you can mix all Gloss Toner colors to achieve different tones and/or levels.”
},
{
“question”: “Can I mix Gloss Toners 1:2 instead of the recommended 1:1 ratio?”,
“answer”: “Yes, you can mix in a 1:2 ratio (color:developer). However, keep in mind that this will dilute the tone and longevity.”
},
{
“question”: “Can I use a different developer with your Gloss Toners?”,
“answer”: “No. Our Gloss Toner developer has been designed to be used specifically with our Gloss Toner colors. It maintains the acidic no-lift pH, maintains color deposit, and creates a perfect consistency for applications.”
},
{
“question”: “Do I need to shampoo Gloss Toners?”,
“answer”: “Yes, since Gloss Toners are oxidative, they need to be shampooed out.”
},
{
“question”: “Does the formula contain resorcinol and/or PPD?”,
“answer”: “Yes, some of our colors (not all) contain them in the formula. Our goal is to eliminate them from all colors and we are working with our chemists to do so. We started including them in some colors because they make the formula more stable in terms of deposit, shine, depth, and tone. When we are sure that these key elements will not be compromised by changing the formula, we will move to a complete line of Gloss Toners without these two ingredients.”
}
]
}
}