{
“hairColorBlonding”: {
“image”: “/images/heavy-lifting-blonding_bg.png”,
“title”: “Built-in bonding complex for healthier hair”,
“horizontalElements”: [
{ “title”: “Polycare Split”, “content”: “Significantly reduces cuticle damage during lightening services” },
{ “title”: “Arginine”, “content”: “Protects hair from excessive damage caused by bleaching.” },
{ “title”: “Specific seaweed (Ormagel™)”, “content”: “Not used in any other bleaching product; helps protect the scalp from irritations caused by chemical alkalis or oxidants.” }
],
“iconElements”: [
{ “title”: “cruelty-free”, “icon”: “/images/acf.svg” },
{ “title”: “vegan”, “icon”: “/images/vegan.svg” },
{ “title”: “gluten-free”, “icon”: “/images/gf.svg” },
{ “title”: “paraben-free”, “icon”: “/images/paraben-free.svg” }
],
“iconCentralText”: “The first powder lightener that combines these 3 exclusive ingredients”,
“faqs”: [
{
“question”: “How many levels of lift can be achieved?”,
“answer”: “With Danger Jones Powder Lightener, it’s possible to achieve over 9 levels of lift.”
},
{
“question”: “Why is the powder blue?”,
“answer”: “The cool tone of the powder helps minimize and neutralize brassy effects during lightening.”
},
{
“question”: “Does it need to be mixed with a developer?”,
“answer”: “Yes.”
},
{
“question”: “Is it necessary to pre-lighten hair to apply Danger Jones colors?”,
“answer”: “To achieve more vibrant color results, we recommend bleaching the hair before applying our semi-permanent dyes. Use the color chart on the back of the package to decide how much to lighten the hair for maximum vibrancy and which colors best suit different hair color levels. Be sure to shampoo once or twice thoroughly and rinse out all the bleach. Any residue left on the hair will compromise the color results.”
},
{
“question”: “Is it necessary to use Danger Jones Deluxe Cream Developers?”,
“answer”: “Yes, to achieve the best results, it’s necessary to mix with our Deluxe Cream Developers.”
},
{
“question”: “What volumes of developers do you produce?”,
“answer”: “We produce developers in volumes of 5, 10, 20, 30, and 40 to offer artists a wide range of products to use.”
},
{
“question”: “What is the recommended mixing ratio?”,
“answer”: “We recommend mixing 1:1 / 1:2 (lightener:developer) depending on the application used and the artist’s best formulation assessment.”
},
{
“question”: “Can I use your lightener for different application techniques?”,
“answer”: “Yes, you can use our lightener for on-scalp techniques, foil techniques, and freehand techniques. It’s a very versatile formula.”
},
{
“question”: “What makes your lightener different from others on the market?”,
“answer”: “Danger Jones Powder Lightener is the first powder lightener that combines these 3 unique ingredients: Arginine, Polycare Split™, and specific seaweed.”
},
{
“question”: “What do Polycare Split™, arginine, and specific seaweed do for the hair?”,
“answer”: “Polycare Split™ significantly reduces cuticle damage during the lightening service, Arginine helps protect hair from excessive damage caused by bleaching, and the specialized seaweed helps protect the scalp from irritations caused by chemical alkalis or oxidants.”
},
{
“question”: “Does the specialized seaweed turn hair green?”,
“answer”: “No.”
},
{
“question”: “What is the bonding complex in your lightener?”,
“answer”: “The combination of Polycare Split™ and Arginine creates the bonding complex within our lightener.”
},
{
“question”: “I know your lightener contains a bonding complex, but can I add an additional liquid bonding agent?”,
“answer”: “Yes, you can add an additional liquid bonding agent to our lightener. Follow the bond builder’s mixing instructions.”
},
{
“question”: “Can I use any type of bowl to mix and apply your lightener?”,
“answer”: “Yes, you can use any type of professional bowl as long as it’s not metallic. Metal bowls can cause a negative chemical reaction.”
},
{
“question”: “What is the processing time?”,
“answer”: “The treatment should be done at room temperature for a maximum of 50 minutes without heat.”
},
{
“question”: “Does the hair need to be dry before application?”,
“answer”: “In general, lightening is best applied to clean, dry hair. However, in some cases, the hairstylist may decide to apply it to damp hair for color correction.”
},
{
“question”: “Do I need to shampoo after the bleach treatment?”,
“answer”: “Yes, always. We recommend shampooing and rinsing thoroughly at least twice after every lightening service to ensure all residues have been removed from the hair.”
},
{
“question”: “Are there any tips for applying the lightener?”,
“answer”: “Yes, apply the lightener only to the areas you want to lighten and avoid overlapping on already lightened hair. Overlapping application can cause damage to the hair due to over-processing.”
},
{
“question”: “Is there anything else I should know about your lightener?”,
“answer”: “Our lightener is gluten-free, paraben-free, vegan, and cruelty-free.”
}
],
“howToUse”: {
“title”: “how to use”,
“videoId”: “wI-JmIKbXVo”,
“steps”: [
{ “content”: “In a non-metallic bowl, mix 1:1 – 1:2 (powder lightener:developer)” },
{ “content”: “Apply immediately after mixing to dry hair. For best results, apply the correct amount and distribute evenly. Avoid overlapping application on previously lightened hair.” },
{ “content”: “Process at room temperature for a maximum of 50 minutes. Do not use heat to reduce processing time.” },
{ “content”: “Rinse hair thoroughly and shampoo after the processing time.” }
]
}
}
}